#TCMC: Mapping Data, Building An Audience

The art of building a content masterpiece through data-driven decisions as well as incorporating real audience engagement patterns. Originally written for The Children’s Media Conference.

mapTakeaways

  • Help boost the profile of your videos by understanding how to utilise YouTube data
  • A user’s understanding can be vital in shaping design and tells you where and why users are dropping off your product so you can fix it

Detail

Ten years ago it was said that data was the new oil, but if data’s the new oil then it’s only useful when it’s refined. A panel of ‘refinery’ experts discussed how data can be used for good across YouTube, publishing and gaming. Continue reading “#TCMC: Mapping Data, Building An Audience”

#TCMC: Mapping Data, Building An Audience

#TCMC: Representation

Does the children’s industry across both TV and toys represent diversity? Should global television and toy brands with cultural sway have any moral duty to do so? The speakers debated on how disability is viewed across the sector, how we can move away from stereotyping and what key brands are doing in this area. Originally written for The Children’s Media Conference.

repTakeaways

  • Disability should be incidental, not the focus of a person
  • It is so important for children to see themselves represented

Detail Continue reading “#TCMC: Representation”

#TCMC: Representation

#TCMC: Focus on Europe

With the increased demand for content on increasingly smaller budgets, this session took everyone on a tour of Europe to find out where the money is and how to get your hands on it! Originally written for The Children’s Media Conference.

tcmccTakeaways:

  • There can be a difference in how stories are told culturally, so consider this with co-productions
  • Cross-border projects are interesting models that can open you up to more funding

Despite political shifts on the horizon, “there is business still to be done”, and so the panel talked about their work, funding and potential changes to come. Continue reading “#TCMC: Focus on Europe”

#TCMC: Focus on Europe

#TCMC: Making Access Happen

“Media cannot reflect society, if society is not reflected in the media.” How can the kids’ media sector open its doors to a wider range of entrants to the workplace? Originally written for The Children’s Media Conference.

Takeaways:

  • These conversations have been happening for years, and need to go further
  • Change the system and the way you think to find new people to work with

Detail:

We start with a video, because sometimes comedy can speak absolute volumes.

Continue reading “#TCMC: Making Access Happen”

#TCMC: Making Access Happen

#TCMC: Co-Development: When Two Become One

In their so-true-to-life simulation, a newbie creator, backed by a panel of experts, negotiated the co-development of his brilliant concept with a rights hungry studio. Post original written for The Children’s Media Conference.

tcmcTakeaways

  • Get everything on rights, partnerships and costs set on paper
  • Keep your idea simple and easy to upsell
  • Be ready for change – pick your fights carefully

Detail Continue reading “#TCMC: Co-Development: When Two Become One”

#TCMC: Co-Development: When Two Become One

#MPconf16: Where Do We Go From Here? An Exploration of Author Experience

mpconf16Stop. Panel time | Cathy Rentzenbrink, author of The Last  Act of Love & Consulting Editor for The Bookseller, and Jessie Burton, author of The Miniaturist, joined the  Bookseller’s Marketing and Publicity conference to chat through the author experience. Continue reading “#MPconf16: Where Do We Go From Here? An Exploration of Author Experience”

#MPconf16: Where Do We Go From Here? An Exploration of Author Experience

#MPconf16: From Sexual Innuendo To Communist Manifesto: Mini case studies on Indie Budgets

mpconf165X5S | The Bookseller’s Marketing and Publicity conference turned to indies, giving insight into making marketing work on miniscule budgets. Here are a few:

Scum Revisited: Verso’s  Sarah Shin and Jennifer Tighe discussed promoting and selling a freely available and very controversial text (that calls for the death of all men). Continue reading “#MPconf16: From Sexual Innuendo To Communist Manifesto: Mini case studies on Indie Budgets”

#MPconf16: From Sexual Innuendo To Communist Manifesto: Mini case studies on Indie Budgets